Social Media has exploded in the past few years. What started out as Facebook and Twitter has splintered into a confusing landscape of apps – Instagram, Pinterest, Snapchat, LinkedIn and WhatsApp are all used by more than 1 in 5 adults in the United States. If you’re a business owner, where does it make sense to be?
Despite all of these other platforms getting hours and hours of use, Facebook is still where auto repair shops need to be. According to the Pew Research Center, Facebook is currently used by 68% of all adults in the US – more than any other social media platform unless you count YouTube.
The newest social media platforms also skew younger – including many users under the age of 18. These users are obviously not likely to be customers for your shop. The average Facebook user spends 50 minutes per day across their three platforms (Facebook, Messenger and Instagram), making it one of the most important places to have a presence.
It’s important to remember that people don’t use Facebook to receive advertising or coupons (although it’s ok to sneak one in occasionally). People want posts that offer the type of content they expect on Facebook. That content can range from educational (for instance, how to tell if your vehicle’s A/C needs recharging or replacing) to humorous (pictures of the worst amateur vehicle repair jobs).
The ultimate goal of your presence on Facebook is for local drivers to remember your company, so that when they do need service, they can visit your website or Facebook page to get your contact information and call you. If you’re regularly using it to directly drive sales, you aren’t likely to find much success.
To learn how Repair Shop Websites can help you build and maintain a Facebook presence, call us at 866-665-1605 or email us at Team_RSW@RepairShopWebsites.com.