With the possible exception of the financial stimulus bill, there hasn’t been much good news for auto repair shop owners (or really any business owners) in the past couple of weeks. One of the only good things going for them: after years of record low unemployment,...
Have you noticed that there are many companies who love to claim that their customer service is great? There are probably a good number of auto parts stores that you compete against that do it. One reason is that it’s not easily quantifiable. Unlike claiming to be...
It’s amazing how fast reality can change. One month ago, the economy was in great shape, with low unemployment, high customer confidence, and all-time high stock prices. All three of those are getting shattered this week. Don’t panic – even in tough times, good...
Coronavirus is just beginning to take root outside of China, but its spread is (finally) beginning to slow inside of China. It’s not yet clear how supply chains are going to be impacted by the weeks-long shut down of manufacturing plants across that country. The odds...
Type “customer loyalty” into Google, and you’ll get ads for companies trying to sell you loyalty programs. Below that is a featured snippet from the book The Intuitive Customer which defines customer loyalty as a “result of a consistently positive emotional...
By now you’ve probably heard about Google My Business and hopefully have set up and/or claimed the Google My Business profile for your auto repair shop. If you haven’t, or if you are letting somebody else manage it for you, please read on for some very...
Have you ever noticed that companies love to claim that their customer service is great? One reason is that it’s not quantifiable. Unlike claiming to be the cheapest, fastest or most experienced, it’s hard to point to a competitor’s quote and say ‘that’s a lie’. ...
It’s been an eventful year in the automotive world, but the big story hasn’t changed for independent automotive repair shops. Successful shops understand their customers, understand their community, and understand how to run a profitable business. Our most popular...
It’s that time of the year when everyone makes resolutions. Most of us make too many of them to ever accomplish them all, and they fall off our calendars one by one, until they’re all gone by the end of February. That’s doesn’t mean it’s not worth the time to plan...
