In most states, governors are looking at the new infection data presented to them each day, trying to answer the unanswerable: which restrictions should be lifted, and when? If they move too fast, there’s a strong possibility that everything will get shut down...
Your shop may have been open during the coronavirus pandemic, but most people were stuck at home for the last month or two. Many states are beginning to lift stay-at-home orders in May. Click here for information on how to build your car count as people begin to get...
With the possible exception of the financial stimulus bill, there hasn’t been much good news for auto repair shop owners (or really any business owners) in the past couple of weeks. One of the only good things going for them: after years of record low unemployment,...
What’s the value of a new customer? It depends on the customer – but it also depends on the shop. Click here for ideas on how to turn jobs into recurring revenue without cutting away at your margins by handing out a coupon book.
It’s amazing how fast reality can change. One month ago, the economy was in great shape, with low unemployment, high customer confidence, and all-time high stock prices. All three of those are getting shattered this week. Don’t panic – even in tough times, good...
Coronavirus is just beginning to take root outside of China, but its spread is (finally) beginning to slow inside of China. It’s not yet clear how supply chains are going to be impacted by the weeks-long shut down of manufacturing plants across that country. The odds...
Type “customer loyalty” into Google, and you’ll get ads for companies trying to sell you loyalty programs. Below that is a featured snippet from the book The Intuitive Customer which defines customer loyalty as a “result of a consistently positive emotional...
By now you’ve probably heard about Google My Business and hopefully have set up and/or claimed the Google My Business profile for your auto repair shop. If you haven’t, or if you are letting somebody else manage it for you, please read on for some very...
Have you ever noticed that companies love to claim that their customer service is great? One reason is that it’s not quantifiable. Unlike claiming to be the cheapest, fastest or most experienced, it’s hard to point to a competitor’s quote and say ‘that’s a lie’. ...
