How long does it take you to identify the product that these phrases represent? Snap…Crackle…Pop It Gives You Wings… My guess is that it didn’t take you very long. (If you aren’t sure, just Google them.) Both of these products/brands have had those slogans in place...
What percentage of the people in your community know that your business exists? What are you doing as the auto parts store owner to increase that number? Between running a business, serving customers and taking care of your family, it can be difficult to feel like you...
If you are looking for marketing help, everyone has something to offer you that they say has proven to work. Get your logo in front of thousands of eyes! Photos and videos keep your potential customers engaged for much longer! Guaranteed results! Surely if these...
Yes, you definitely should. But there’s more to it than just posting a quick response. You’ll want to respond appropriately to the type of review you received. We’ll break them down into three different groups – good reviews, bad reviews and false reviews....
The short, and important, answer is: Yes! But unfortunately, many auto parts store owners and managers are hesitant to ask a customer to post a review. You may feel that asking a customer to post a review will come off as pushy or tacky. Other business owners think...
Have you set up and/or claimed the Google My Business profile for your auto parts store? If you haven’t, or if you are letting somebody else manage it for you, please read on for some very important words of warning. The Google My Business Profile First, if you are...
Type “customer loyalty” into your Google search bar and you’ll get ads for companies trying to sell you loyalty programs. Below that is a featured snippet from the book The Intuitive Customer defining customer loyalty as a “result of a consistently positive emotional...
With the possible exception of the financial stimulus bill, there hasn’t been much good news for auto repair shop owners (or really any business owners) in the past couple of weeks. One of the only good things going for them: after years of record low unemployment,...
Have you noticed that there are many companies who love to claim that their customer service is great? There are probably a good number of auto parts stores that you compete against that do it. One reason is that it’s not easily quantifiable. Unlike claiming to be...
