This is one of the toughest times in recent memory to be an employee. The biggest reason isn’t mass layoffs or low wages or safety risks. It’s not because of anything related to employment at all. It’s simply because this is one of the toughest times in recent...
Here’s the short answer – by doing everything you should already be doing to optimize your website for regular search. Unfortunately, there are a number of “marketing firms” out there that would have you believe that you should pay them a lot of money to help you...
If you’re a general automotive shop, the odds are pretty good that you’re happy to see customers who need new brake pads and rotors. When we ran an informal survey of our customers asking them which five services they most prefer to do, brakes were in the list for...
The national unemployment rate continues to drop after the largest spike since the Great Depression, reaching 8.4% in August. That’s a massive improvement over April’s 14.7% but it’s still a number reached only once (during the Great Recession) in the past 25 years. ...
The sweet spot in the market for auto repair shops is vehicles that are 6-12 years old. The owners of these vehicles have recently gotten rid of their car payment, are no longer under warranty and will have to start investing in their vehicle’s maintenance if they...
The economic impact of COVID-19 varies tremendously from region to region. Some shops have faced such steep revenue declines that they’ve already been forced to close their doors. But many of our customers are telling us a very different story: they can’t keep up...
Do you ever ask yourself how you can make the most out of your auto repair shop’s Facebook page? Here are 11 different ways you can boost your shop’s Facebook presence (in a fun way)! 1. Birthday shout-outs to employees Recognize your birthday gal or guy on your...
What type of auto repair work brings the highest margin? The reality is that it depends on the shop. For your shop, it will be the types of repairs you are best set up to handle well. It’s the repair that your technicians are experienced and efficient at...
When it comes to your web presence and search engine results pages (SERPs), it can be easy to confuse the many different elements. You may even be suspicious that Google does it on purpose so that normal people can’t figure them out. Today we are going to focus on one...
