Whether you’re trying to justify a new equipment purchase or you just want to increase your profit margins, most shop owners have a particular service they’d like to grow without wasting a fortune to market it. The good news is that the message matters more than the...
It’s important for auto repair shop owners, managers and service writers to build a connection with potential customers. Your shop will have more sales, higher margins and happier customers if those customers trust your employees to do what they need to in order to...
Today’s customers are used to shopping around for everything. To prevent a race to the bottom on prices, work hard to exceed your competitors in a way that really matters to your customers. Click here to learn how.
This is one of the toughest times in recent memory to be an employee. The biggest reason isn’t mass layoffs or low wages or safety risks. It’s not because of anything related to employment at all. It’s simply because this is one of the toughest times in recent...
Here’s the short answer – by doing everything you should already be doing to optimize your website for regular search. Unfortunately, there are a number of “marketing firms” out there that would have you believe that you should pay them a lot of money to help you...
If you’re a general automotive shop, the odds are pretty good that you’re happy to see customers who need new brake pads and rotors. When we ran an informal survey of our customers asking them which five services they most prefer to do, brakes were in the list for...
The national unemployment rate continues to drop after the largest spike since the Great Depression, reaching 8.4% in August. That’s a massive improvement over April’s 14.7% but it’s still a number reached only once (during the Great Recession) in the past 25 years. ...
The sweet spot in the market for auto repair shops is vehicles that are 6-12 years old. The owners of these vehicles have recently gotten rid of their car payment, are no longer under warranty and will have to start investing in their vehicle’s maintenance if they...
The economic impact of COVID-19 varies tremendously from region to region. Some shops have faced such steep revenue declines that they’ve already been forced to close their doors. But many of our customers are telling us a very different story: they can’t keep up...
