Three Things That Auto Repair Shops Want But Don’t Ask For

Before my time working at Repair Shop Websites, I conducted business research in the pharmaceutical industry.  I interviewed some very smart people along the way.  Some of the best bits of wisdom I received were the ones that seemed the most obvious. One quote that...

Making the Most of Too Much Work

After a year of crazy ups and downs, the US is finally turning the corner on COVID-19.  Case rates are declining throughout the country, schools and businesses are opening back up, and families are booking summer travel.  All of those things mean that once mostly-idle...

Having a Performance Conversation with a Repair Shop Employee

Nobody wants drama in the shop.  It’s bad for productivity, it’s bad for morale and it’s bad for business.  And conversations about an employee’s sub-par performance can absolutely create drama if they go south.  That’s why even shop managers who consider themselves...

Why Auto Repair Shops Still Need a Website in 2021

The world’s first website celebrates its 30th birthday this summer.  Websites may have started out as a science project, but they have become an important part of small business success.  And despite there being many ways for an auto repair shop to reach potential...

Ransomware Hits Auto Repair Shops – How To Avoid It

Imagine this: you open up your shop one morning, turn on your computers, and a message pops up. It says someone stole all your data and if you don’t pay them thousands of dollars they’ll delete all of it for good. It’s called ransomware, and it sounds like something...

Selling Maintenance with a Positive Message

While the last 12 months have not been a great time for most local businesses, several factors have helped auto repair shops weather the storm better than many other industries. That’s true even while many people’s vehicles stayed parked in their driveways for...

How Important Are Online Reviews for Auto Repair Shops in 2021?

A recent study of consumer perception of online reviews shows that reviews continue to grow in importance when it comes to how consumers make decisions. Consider these key points from the survey of more than 1,000 people: 87% of consumers read online reviews for local...

Be Wary of Evergreen, Auto-Renewing Website Contracts

Most companies make their money the right way – by making their customers happy.  But there are always a few that find a way to make money off of angry customers.  One famous example was a sunglasses company owner who determined in 2010 that negative reviews led to...

Recruiting Auto Repair Techs? It Helps to Have Family.

If you’re looking to hire an automotive technician, you’ve got a hard job.   And unfortunately, it’s not projected to get better any time soon.  There has been a shortage of new technicians entering the field since at least 2012, ensuring a tight market for years to...