We have heard auto repair shop owners tell us, “We don’t need a website, we are on Facebook.” If you have all the business you’ll ever need from current customers AND have gotten all of your customers to follow you on Facebook, then that statement might be true. But...
December is always a great time to evaluate how you are utilizing your marketing tools and make changes that will set you up for success in the new year. If your 2021 has been like many auto repair shops, you haven’t had much of a chance to think about your website...
For many auto repair shops Google reviews serve as the modern-day word of mouth. Most repair shop owners acknowledge that point and realize that they need to get more reviews. But there is a difference between knowing something and knowing how to do it well. And that...
As hard as it is to recruit technicians these days, you want to do everything you can to be sure they will have a long, successful tenure at your shop. Unfortunately, the early quit rate (within two years of starting) is painfully high for employers in almost all...
We talk to a lot of auto repair shops across the country every day. One of the more common challenges that we have heard from shop owners in 2021 is that they would like to get more maintenance work. To provide our customers with strategies and tactics to help them...
We recently surveyed our customers to ask them how busy they are compared to 2019: 60% said they are seeing more cars than in 2019 25% said about the same number of cars 15% said they are seeing fewer cars than 2019 When you consider the fact that many shops are down...
The pandemic has shrunk the workforce, and that’s bad news for the auto repair industry. Jobless claims have dropped significantly since last April, but there are still seven million fewer people with jobs than before the pandemic. Many businesses are hoping that...
We’re halfway through the year, which is a great time to measure progress toward your shop’s annual goals. This year might be an outlier, however; many business owners didn’t set annual goals for 2021 because it was too uncertain of a time to be putting together...
The biggest automotive story this week is the combined $65 billion GM and Ford have promised to invest in electric vehicles (EVs) by 2025. Tightening emissions laws and changing consumer preferences are forcing manufacturers to make huge investments in EVs if they...
