We have spoken to a lot of auto repair shop owners and managers who have told us that they don’t like to bother their customers by asking for reviews. Is that feeling justified? Do consumers really dislike being asked for reviews? The great news is that the fine folks...
We have been emphasizing the importance of reviews for auto repair shops for years, most recently in our blog How Google Reviews Win You Business. We now know even more about how consumers process reviews and what they do after reading them thanks to a recent survey...
Unfortunately, there are far too many “businesses” in the marketing industry that use fear and misleading tactics to get the attention of small business owners. They are willing to do whatever it takes to sell their services and some of their tactics are downright...
Your website is one of the first opportunities that most potential customers have to interact with your shop. Anything you can do to make it easier for them to contact you provides you with more opportunities to win their business. That’s why click-to-call was such a...
As we get ready to crossover into the fourth quarter, we turn to a time when many organizations start their annual planning process. There are lots of different ways to do this and it’s truly up to you to determine what process will work best for your auto repair...
Have you heard a story about a large company suffering a cyber attack and thought to yourself, “I’m glad that we are too small to worry about that”? Well, I’m sorry to tell you that you absolutely do need to worry about cyber attacks on your auto repair shop. Now that...
In ideal circumstances, you will not find yourself in the position of needing to bring in more business to your auto repair shop quickly. But right now we are in unprecedented times as far as all the things that are happening in the American economy. So whether you...
If your efforts to leverage Facebook to connect with potential customers and grow the awareness of your auto repair shop have fallen flat, read on for tips on how to nurse it back to health and help it thrive. Unfortunately, many repair shops have heard the message...
When one of your potential customers searches for auto repair on Google they see a list of shops they could call. But how do they most often decide what shop or shops to call? They look at reviews! But how do they get there and what do they specifically look for in...
