When marketing agencies explain how likely your website is to show up on Google’s search results, it sounds very complicated. “Search Engine Optimization,” they’ll say, “is based on an algorithm with over 200 factors, and they’re constantly changing.” None of this...
According to a recent study by IMR Automotive Research, this high cost of tools required to service newer vehicles is the most significant threat to all but the largest independent shops. Unfortunately, there’s not much shops can do to magically make these products...
It takes plenty of money to earn a new customer, but unfortunately the work doesn’t stop there. It takes a lot of effort and goodwill to turn them into a loyal customer. Even then, it only takes a couple of bad mistakes to lose them. What customer service mistakes...
Online websites are a cost effective way to get found by new customers – that’s why most small businesses, including repair shops, have websites. But how about online advertising? Online advertising is different than a website or search engine optimization. When you...
In our previous Repair Shop Leadership blog, we discussed the importance of defining your shop’s culture, so that everyone understands what the shop is working to accomplish and the appropriate ways to get there. Once this has been accomplished, you can focus...
We’ve mentioned before that online reviews are a critical part of your online presence, and great reviews will draw new customers to your shop. To maximize the impact that online reviews, have, however, you need to do more than just check online every few months and...
Consider this – one of your customers has come in three times for an oil change, and brought a coupon each time. They haven’t bought any other services from you, and even refused a couple of recommendations. Another brought their vehicle in for regular maintenance,...
Is your car not working right in the Virginia Beach, 23453 area? Then come on over to the best mechanic, London Bridge Auto & Transmission where they do almost everything. Services include transmissions, engine maintenance, oil changes, general car care &...
The following article is a guest post from Bob Cooper of Elite. It originally appeared in Elite’s Auto Shop Idea Center. Know your customers’ buying habits. You’ll need to know your customers’ buying habits as well as their service histories. You should always...
