If your auto repair shop is currently not using Instagram, now is the time to do so. Instagram has updated their map functionality to make it easier for users to discover local businesses. Thinking about joining Instagram? Well now is the time to put your official...
The short answer is yes, but there’s more to it than just posting a quick response. That’s especially true if the review is negative. I’m writing this blog because we’ve seen a lot of unprofessional responses to negative reviews lately. Before you get mad at me for...
There is a lot of confusion among auto repair shop owners about how consumers search for auto repair services on the web. Our goal in this blog is to clear up the confusion and help you understand how most consumers search for auto repair services so you can better...
Most of the repair shop owners we talk to either love the idea of allowing customers to schedule real appointments online…or they absolutely hate it. The resistance is understandable. It’s difficult to manage a shop’s schedule with cars, customers and techs coming and...
The four local search tactics are: Get a consistent flow of Google Reviews Make sure you have a dedicated page on your website for each service or service category that you offer Get links from other locally-relevant websites to your website Make sure you have links...
As always, the speakers at ATI’s (Automotive Training Institute) 2023 SuperConference were outstanding. One of my favorite things about the event is the power-packed schedule with lots of learning opportunities from ATI coaches, ATI members and professional speakers....
One of the things we are always encouraging our customers to do is to get local links. What are local links and why are they so important? Let’s dive in so you can start boosting your website’s performance through local relationships. The three core pieces of Search...
How many consumers read reviews? Are reviews especially important for the auto repair industry? What are consumers looking for when reading reviews? Thankfully BrightLocal recently released their Local Consumer Review Survey 2023 to help us find the answers to these...
If you have recently had a tech or two leave your shop what reason did they give you? Was it pay? Even if the pay was a nice bump over what you were paying them, do you think that is the real reason they left? As you’ve probably observed many times, when humans make a...
