We are hearing from customers and seeing on multiple news sources that there has been a significant uptick in the number of Facebook and Instagram Messenger scams and cyber attacks over the past three to six months. Here’s the damage they are causing: They are...
If you had to choose between a day where half of your customers didn’t show up or a day where half of your staff didn’t, which would you pick? For most shops, the second scenario is much scarier. The struggle to secure motivated technicians remains as...
What are online directory listings? Online directory listings (also known as citations) are the backbone network of local businesses on the web. Google, Facebook, Bing and Yelp are some of the more well-known online directories. As an example, your Google Business...
If your auto repair shop is currently not using Instagram, now is the time to do so. Instagram has updated their map functionality to make it easier for users to discover local businesses. Thinking about joining Instagram? Well now is the time to put your official...
The short answer is yes, but there’s more to it than just posting a quick response. That’s especially true if the review is negative. I’m writing this blog because we’ve seen a lot of unprofessional responses to negative reviews lately. Before you get mad at me for...
There is a lot of confusion among auto repair shop owners about how consumers search for auto repair services on the web. Our goal in this blog is to clear up the confusion and help you understand how most consumers search for auto repair services so you can better...
Most of the repair shop owners we talk to either love the idea of allowing customers to schedule real appointments online…or they absolutely hate it. The resistance is understandable. It’s difficult to manage a shop’s schedule with cars, customers and techs coming and...
The four local search tactics are: Get a consistent flow of Google Reviews Make sure you have a dedicated page on your website for each service or service category that you offer Get links from other locally-relevant websites to your website Make sure you have links...
As always, the speakers at ATI’s (Automotive Training Institute) 2023 SuperConference were outstanding. One of my favorite things about the event is the power-packed schedule with lots of learning opportunities from ATI coaches, ATI members and professional speakers....
