It’s more difficult than ever to find qualified technicians and service writers, so when you find yourself needing one, you should give yourself every advantage you can. While you can advertise on the sign outside of your shop, your potential employees don’t...
The following article is a guest post from Bob Cooper of Elite. It originally appeared in Elite’s Auto Shop Idea Center. When it comes to dealing with objections, most service advisors shut down as soon as the customer says “It’s too much money”, or “I’d like to...
Being found online is one of the most effective ways to increase your car count and/or to improve your ARO by attracting the right type of customers. Unfortunately, there’s not just one thing you need to do to be found when potential customers search for auto repair,...
The news has been full of stories recently about electric cars. Volvo is phasing out gas-only cars in 2019. GM will have 20 electric cars by 2023. Tesla’s Model 3 has a waiting list of more than 300,000 people. Odds are, however, that you aren’t seeing many...
Every auto repair shop is seeking outstanding employees, especially technicians, but this job market makes it nearly impossible to hire perfect candidates. However, there are things you should never compromise on when hiring. Click here to learn five of...
We’ve discussed why Google Ads (Search Engine Marketing) are a bad idea for most independent repair shops. However, we’ve also had several customers asking if Facebook ads make sense for their shop lately. For big brands with big ad budgets, Facebook is one of the...
A lack of technicians is holding repair shops back – that’s been the case for several years now, and it’s only getting worse. With independent shops, franchises, dealerships and even fleet managers competing for the same small pool of technicians, it’s more difficult...
New drivers tend to be young, meaning that they can provide a trusted shop with decades of business. How can your shop attract them to visit and win them as a customer for life? Click on the infographic below to learn how!
The following article is a guest post from Bob Cooper of Elite. It originally appeared in Elite’s Auto Shop Idea Center. At Elite we know that once someone comes into your shop, you’ll do everything you can to generate a happy customer, and make a fair profit....
