Beware of Phony “Domain Renewal” Notices!

Many of our customers (and millions of other people) have recently been getting “domain renewal” letters asking them to switch providers. If you don’t read the letter carefully, you might think you’re simply renewing your domain.  They offer prices for a one-year or...

Marketing Your Auto Repair Shop to All Generations

As much as people complain about differences in the values held by each generation, in reality it has more to do with their age.  As generations grow older, they find themselves interested in the same things as their parents were – for millennials, this means leaving...

Tips on Hiring Superstar Techs and Advisors in Competitive Times

The following article is a guest post from Bob Cooper of Elite.  It originally appeared in Elite’s Auto Shop Idea Center. One of the single greatest challenges shop owners face today is finding and hiring the superstars. Regardless of whether you are looking to hire...

Bad Customer Service is Like Setting Money On Fire

It’s hard to set a quarter on fire.  But it’s not hard to set a quarter of your revenue on fire!  In fact – auto repair shops do it all the time.  According to an American Express survey conducted several years ago, each year 55% of people intend to...

Three Ways a Website Helps Auto Repair Shops Succeed

Some companies try to make websites sound confusing so you’ll buy whatever they want to sell you. Simply put, great websites bring in business.  Click here to learn how they accomplish that goal.

Upcycle Your Auto Repair Shop’s Customers

Have you ever heard of upcycling?  Upcycling is a combination of recycling and upgrading – taking old items and turning them into something even more valuable or interesting than the original item.  RebornUK takes non-running sports car engines and uses them to build...

What New Vehicle Technology Will You Be Repairing Five Years From Now?

Vehicles are lasting longer than ever without requiring a major, unjustifiable repair, which is great news for independent repair shops.  It’s not great news for new vehicle dealers, which are having to work harder than ever to convince people to buy a new vehicle to...

Efficiency is Profit: Five Ways to Organize Your Auto Repair Shop

Every decision or process that helps you fix cars more quickly without sacrificing quality will lead to higher profits. If you’re busy, you can fix more cars; if you need more customers, you can lower your prices without reducing your margins. Click here for five ways...