In many parts of the country, winter is fast approaching. While the coldest days in most states are December and January, November brings sub-freezing temperatures in dozens of US states. Freezing weather isn’t great for vehicles, of course. If they aren’t properly...
Why do people start businesses? It seems like everyone has a different answer to the question. Do most of them hate their bosses? Do they want control of their own schedule? Do they want to make more money? One recent study makes an interesting point. Successful...
One of the definitions of traditional is habitually done. Based on that, we may soon need to change the definition of traditional media. Traditional media was once just print media, but has more recently been defined as newspapers, radio and television – all of the...
Running a repair shop is time consuming. After dealing with repairs, parts orders, customer questions, marketing, employee issues, and bills, there’s sometimes not enough time or mental energy left to dedicate to high-level business management. But if you can’t...
In our recent survey of independent auto shops, we asked what the most cost-effective tools were to bring existing customers into a shop. The most popular tool wasn’t online search or social media (although they did place second and third, respectively). It was...
Google frequently changes its requirements to rank highly in search results. If you haven’t managed your web presence in years, you’re probably not getting very much from it. Click here to learn about four things that have changed since 2015.
It’s back-to-school season for kids across the country. Parents have spent a small fortune on school supplies, and teachers are telling kids what they’ll need to understand by the end of the year in order to be successful. Kids, meanwhile, are learning what they...
The following article is a guest post from Bob Cooper of Elite. It originally appeared in Elite’s Auto Shop Idea Center. Over the past one hundred plus years, marketing strategies and the brands that were built were developed by two entities: the client and the ad...
Should an auto repair shop have multiple websites? There are plenty of reasons a business could end up with multiple websites. Maybe a friend offered to build you one years ago, but it didn’t perform so you bought one from a professional. Maybe your old provider...
