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Auto repair shop advice

 

Protecting Your Auto Repair Shop from Phishing and Other Attacks

Unfortunately, there is an army of people in the world who seek to take advantage of business owners by misleading them and stealing their money.  We recently got a distressed call from a customer...

Recruiting? Here’s What Auto Technicians Are Looking For

Recruiting and hiring technicians is still one of the most challenging issues facing auto repair shops.  At least, that’s what we continue to hear from our customers. In order to recruit talented...

Facebook Messenger Scams Targeting Auto Repair Shops

​We are hearing from customers and seeing on multiple news sources that there has been a significant uptick in the number of Facebook and Instagram Messenger scams and cyber attacks over the past...

The Challenge of Finding & Keeping Motivated Technicians

If you had to choose between a day where half of your customers didn’t show up or a day where half of your staff didn’t, which would you pick? For most shops, the second scenario is much...

Do Online Directory Listings Matter for Auto Repair Shops?

What are online directory listings? Online directory listings (also known as citations) are the backbone network of local businesses on the web. Google, Facebook, Bing and Yelp are some of the more...

Three Actions to Take When Stay-at-Home Orders End

Your shop may have been open during the coronavirus pandemic, but most people were stuck at home for the last month or two. Many states are beginning to lift stay-at-home orders in May. Click here for information on how to build your car...

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When Workers Worry, They Leave in a Hurry

With the possible exception of the financial stimulus bill, there hasn’t been much good news for auto repair shop owners (or really any business owners) in the past couple of weeks.  One of the only good things going for them:  after...

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Leads That Last a Lifetime

What’s the value of a new customer? It depends on the customer – but it also depends on the shop. Click here for ideas on how to turn jobs into recurring revenue without cutting away at your margins by handing out a coupon book.  

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What We Learned from the Last Recession

It’s amazing how fast reality can change.  One month ago, the economy was in great shape, with low unemployment, high customer confidence, and all-time high stock prices.  All three of those are getting shattered this week. Don’t panic –...

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Auto Repair Shop Contingency Planning

Coronavirus is just beginning to take root outside of China, but its spread is (finally) beginning to slow inside of China. It’s not yet clear how supply chains are going to be impacted by the weeks-long shut down of manufacturing plants...

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The Four Levels of Customer Loyalty

Type “customer loyalty” into Google, and you’ll get ads for companies trying to sell you loyalty programs.  Below that is a featured snippet from the book The Intuitive Customer which defines customer loyalty as a “result of a...

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