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Auto repair shop advice
When Will Things Get Back to Normal for Auto Repair Shops?
In most states, governors are looking at the new infection data presented to them each day, trying to answer the unanswerable: which restrictions should be lifted, and when? If they move too fast, there's a strong possibility that...
Three Actions to Take When Stay-at-Home Orders End
Your shop may have been open during the coronavirus pandemic, but most people were stuck at home for the last month or two. Many states are beginning to lift stay-at-home orders in May. Click here for information on how to build your car...
When Workers Worry, They Leave in a Hurry
With the possible exception of the financial stimulus bill, there hasn’t been much good news for auto repair shop owners (or really any business owners) in the past couple of weeks. One of the only good things going for them: after...
Leads That Last a Lifetime
What’s the value of a new customer? It depends on the customer – but it also depends on the shop. Click here for ideas on how to turn jobs into recurring revenue without cutting away at your margins by handing out a coupon book.
What We Learned from the Last Recession
It’s amazing how fast reality can change. One month ago, the economy was in great shape, with low unemployment, high customer confidence, and all-time high stock prices. All three of those are getting shattered this week. Don’t panic –...
Auto Repair Shop Contingency Planning
Coronavirus is just beginning to take root outside of China, but its spread is (finally) beginning to slow inside of China. It’s not yet clear how supply chains are going to be impacted by the weeks-long shut down of manufacturing plants...
The Four Levels of Customer Loyalty
Type “customer loyalty” into Google, and you’ll get ads for companies trying to sell you loyalty programs. Below that is a featured snippet from the book The Intuitive Customer which defines customer loyalty as a “result of a...
Don’t Let Someone Steal Your Auto Repair Shop’s Online Identity
By now you've probably heard about Google My Business and hopefully have set up and/or claimed the Google My Business profile for your auto repair shop. If you haven't, or if you are letting somebody else manage it for you, please read on...
Three Ways to Improve Customer Service; and Why It Pays To Do So
Have you ever noticed that companies love to claim that their customer service is great? One reason is that it’s not quantifiable. Unlike claiming to be the cheapest, fastest or most experienced, it’s hard to point to a competitor’s...