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Auto repair shop advice
Ransomware Hits Auto Repair Shops – How To Avoid It
Imagine this: you open up your shop one morning, turn on your computers, and a message pops up. It says someone stole all your data and if you don’t pay them thousands of dollars they’ll delete all of it for good. It’s called ransomware,...
Selling Maintenance with a Positive Message
While the last 12 months have not been a great time for most local businesses, several factors have helped auto repair shops weather the storm better than many other industries. That's true even while many people’s vehicles stayed parked...
How Important Are Online Reviews for Auto Repair Shops in 2021?
A recent study of consumer perception of online reviews shows that reviews continue to grow in importance when it comes to how consumers make decisions. Consider these key points from the survey of more than 1,000 people: 87% of consumers...
Be Wary of Evergreen, Auto-Renewing Website Contracts
Most companies make their money the right way – by making their customers happy. But there are always a few that find a way to make money off of angry customers. One famous example was a sunglasses company owner who determined in 2010...
Recruiting Auto Repair Techs? It Helps to Have Family.
If you’re looking to hire an automotive technician, you’ve got a hard job. And unfortunately, it’s not projected to get better any time soon. There has been a shortage of new technicians entering the field since at least 2012, ensuring...
Building Customer Trust from Six Feet (or Six Miles) Away
It’s important for auto repair shop owners, managers and service writers to build a connection with potential customers. Your shop will have more sales, higher margins and happier customers if those customers trust your employees to do...
Showing Appreciation To Your Employees Builds Loyalty
This is one of the toughest times in recent memory to be an employee. The biggest reason isn’t mass layoffs or low wages or safety risks. It’s not because of anything related to employment at all. It’s simply because this is one of the...
How To Optimize an Auto Repair Shop Website for Voice Search
Here’s the short answer – by doing everything you should already be doing to optimize your website for regular search. Unfortunately, there are a number of “marketing firms” out there that would have you believe that you should pay them a...
Promote Specialized Services to Stand Out from Competitors
If you’re a general automotive shop, the odds are pretty good that you’re happy to see customers who need new brake pads and rotors. When we ran an informal survey of our customers asking them which five services they most prefer to do,...