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Auto repair shop advice
4 Great Facebook Posts for Auto Repair Shops
Social media is a hot topic right now among auto repair shop owners. We’ve specifically been hearing more questions about how to effectively use Facebook. While Facebook has been around for a long time, many of us have found ourselves...
Technicians Answer: What’s the Most Important Aspect of a Job?
To better understand what automotive technicians feel the most important aspects of a job are, we worked with our partner WrenchWay to survey techs on the question. Here is what we found: Put in order, they were ranked: 38.8% Pay 30.6%...
How Important Is Content for Auto Repair Shop Websites?
Traditional search engine optimization (SEO) focused on website structure, links and content as the three most important factors for showing up higher in the rankings. At a time when people make quicker decisions than ever and it's pretty...
How to Make Your Auto Repair Shop’s Reviews Stand Out
If you need further proof that online reviews are important, especially on Google, here’s the latest from the fantastic Local Consumer Review Survey 2022 by brightlocal: 98% of consumers read online reviews for local businesses 77%...
Google Changes Local Search – How it Impacts Auto Repair Shops
Google has recently adjusted their Search Engine Results Pages (SERPs) in a couple of ways that are likely to significantly impact auto repair shops. How will this affect your shop? If you get any business from the web, this change has...
For Auto Repair Shops Facebook Is a Bad Substitute for a Website
We have heard auto repair shop owners tell us, “We don’t need a website, we are on Facebook.” If you have all the business you’ll ever need from current customers AND have gotten all of your customers to follow you on Facebook, then that...
7 Website Updates Auto Repair Shops Should Make for 2022
December is always a great time to evaluate how you are utilizing your marketing tools and make changes that will set you up for success in the new year. If your 2021 has been like many auto repair shops, you haven’t had much of a chance...
The 5 Most Important Online Review Factors
For many auto repair shops Google reviews serve as the modern-day word of mouth. Most repair shop owners acknowledge that point and realize that they need to get more reviews. But there is a difference between knowing something and...
Setting New Employees Up for Success
As hard as it is to recruit technicians these days, you want to do everything you can to be sure they will have a long, successful tenure at your shop. Unfortunately, the early quit rate (within two years of starting) is painfully high...