Blog

If you have recently had a tech or two leave your shop what reason did they give you? Was it pay? Even if the pay was a nice bump over what you were paying them, do you think that is the real reason they left? As you’ve probably observed...

We have spoken to a lot of auto repair shop owners and managers who have told us that they don’t like to bother their customers by asking for reviews. Is that feeling justified? Do consumers really dislike being asked for reviews? The...

We have been emphasizing the importance of reviews for auto repair shops for years, most recently in our blog How Google Reviews Win You Business. We now know even more about how consumers process reviews and what they do after reading...

Unfortunately, there are far too many “businesses” in the marketing industry that use fear and misleading tactics to get the attention of small business owners. They are willing to do whatever it takes to sell their services and some of...

Your website is one of the first opportunities that most potential customers have to interact with your shop. Anything you can do to make it easier for them to contact you provides you with more opportunities to win their business. That’s...

As we get ready to crossover into the fourth quarter, we turn to a time when many organizations start their annual planning process. There are lots of different ways to do this and it’s truly up to you to determine what process will work...