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Auto repair shop advice
Is Your Business Running as well as Your Car?
Taking care of your online presence is much like taking care of your car. They both need attention and care from those who do it best. Your business is found online by customers who need their car worked on. Click here to learn how to...
Thinking Like Your Customer
Have you ever gone into a store and been shocked at how disconnected from reality the people working there were? If you ask the server at a pizza restaurant whether they sell by the slice, or you ask an employee at the grocery store...
How Lyft and Uber Might Change the Future for Auto Repair Shops
For many people who live in cities across the United States, Uber and Lyft have changed the way they move around. Compared to taxis, they arrive more quickly, are cheaper, are easier to call, and the drivers are individually rated and...
Clear Choices Lead to Fast Decisions – and More Sales
People today face the highest levels of information overload in history. If you provide them with more (or less) than the information they need to make a decision, they’ll decide to do nothing instead. Click here to learn how to avoid...
The Difference Between a Vendor and a Partner
In the business world, everyone wants you to think of them as a partner, not a vendor. Companies use the word as a marketing tool, as if calling themselves a ‘partner’ will make you willing to pay more for their services. In reality,...
Three Ways to Avoid Devaluing Your Auto Repair Service
Most customers don’t know a “good price” for vehicle repair and maintenance. However, they are looking at signals you are sending through your marketing to determine whether to push back against the price that you quote them. Click here...
The Three Jobs of an Auto Repair Shop Owner
Every business owner has parts of their job that they love, and parts that they don’t like at all. That’s especially true for small business owners, who find themselves doing a little bit of everything. Maybe you love repairing...
Three Things Independent Shops Do Better Than Auto Repair Chains
Big businesses have major financial advantages. There are some areas, however, where they fall far short against independent auto repair shops. Click here to learn where independents shine.
Location, Location, Location
For many businesses, location is key. A great location might cost extra money, but you’ll earn far more because people will see your auto repair shop and it will be more convenient for them to drop their vehicle off for service. When it...