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Auto repair shop advice

 

Protecting Your Auto Repair Shop from Phishing and Other Attacks

Unfortunately, there is an army of people in the world who seek to take advantage of business owners by misleading them and stealing their money.  We recently got a distressed call from a customer...

Recruiting? Here’s What Auto Technicians Are Looking For

Recruiting and hiring technicians is still one of the most challenging issues facing auto repair shops.  At least, that’s what we continue to hear from our customers. In order to recruit talented...

Facebook Messenger Scams Targeting Auto Repair Shops

​We are hearing from customers and seeing on multiple news sources that there has been a significant uptick in the number of Facebook and Instagram Messenger scams and cyber attacks over the past...

The Challenge of Finding & Keeping Motivated Technicians

If you had to choose between a day where half of your customers didn’t show up or a day where half of your staff didn’t, which would you pick? For most shops, the second scenario is much...

Do Online Directory Listings Matter for Auto Repair Shops?

What are online directory listings? Online directory listings (also known as citations) are the backbone network of local businesses on the web. Google, Facebook, Bing and Yelp are some of the more...

Is Your Business Running as well as Your Car?

Taking care of your online presence is much like taking care of your car. They both need attention and care from those who do it best. Your business is found online by customers who need their car worked on. Click here to learn how to...

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Thinking Like Your Customer

Have you ever gone into a store and been shocked at how disconnected from reality the people working there were?  If you ask the server at a pizza restaurant whether they sell by the slice, or you ask an employee at the grocery store...

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The Difference Between a Vendor and a Partner

In the business world, everyone wants you to think of them as a partner, not a vendor.  Companies use the word as a marketing tool, as if calling themselves a ‘partner’ will make you willing to pay more for their services. In reality,...

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Three Ways to Avoid Devaluing Your Auto Repair Service

Most customers don’t know a “good price” for vehicle repair and maintenance. However, they are looking at signals you are sending through your marketing to determine whether to push back against the price that you quote them. Click here...

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The Three Jobs of an Auto Repair Shop Owner

Every business owner has parts of their job that they love, and parts that they don’t like at all.  That’s especially true for small business owners, who find themselves doing a little bit of everything.  Maybe you love repairing...

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Location, Location, Location

For many businesses, location is key.  A great location might cost extra money, but you’ll earn far more because people will see your auto repair shop and it will be more convenient for them to drop their vehicle off for service. When it...

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