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Auto repair shop advice

 

Protecting Your Auto Repair Shop from Phishing and Other Attacks

Unfortunately, there is an army of people in the world who seek to take advantage of business owners by misleading them and stealing their money.  We recently got a distressed call from a customer...

Recruiting? Here’s What Auto Technicians Are Looking For

Recruiting and hiring technicians is still one of the most challenging issues facing auto repair shops.  At least, that’s what we continue to hear from our customers. In order to recruit talented...

Facebook Messenger Scams Targeting Auto Repair Shops

​We are hearing from customers and seeing on multiple news sources that there has been a significant uptick in the number of Facebook and Instagram Messenger scams and cyber attacks over the past...

The Challenge of Finding & Keeping Motivated Technicians

If you had to choose between a day where half of your customers didn’t show up or a day where half of your staff didn’t, which would you pick? For most shops, the second scenario is much...

Do Online Directory Listings Matter for Auto Repair Shops?

What are online directory listings? Online directory listings (also known as citations) are the backbone network of local businesses on the web. Google, Facebook, Bing and Yelp are some of the more...

Don’t Fall for These Two Online Marketing Scams

We’re the best choice for managing your online web presence if you’re an independent repair shop (okay, we’re a little biased :)).  We aren’t the only company who can help, however – there are other companies with the auto repair...

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What Is the Big Picture Goal of Your Auto Repair Shop?

Some repair shop owners start out with big goals.  For many, however, the goal of owning a shop instead of working at someone else’s isn’t a world-changing one.  Some owners don’t enjoy working for someone else or think they could do a...

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Ride Sharing: an Auto Repair Business Opportunity?

Ride-sharing companies have finally hit the peak of the business world, with both Uber and Lyft becoming publicly-traded companies this year.  Granted, that process wasn’t a smooth one for them.  Nonetheless, there are literally millions...

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Boosting Customer Confidence

When customers see (or hear) something that causes them to doubt the quality of your work, they are less likely to be satisfied with that work - even if it was exceptional. Click here to learn how to maintain the appearance of an...

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Making an Honest Profit from New Equipment

New equipment can open up new opportunities for business.  It can make repairs easier or less frustrating.  Also, it’s just fun to have nice, new equipment in the shop. Unfortunately, new equipment can also be a giant waste of money.  If...

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The One Thing that Generates the Most Profit

It’s expensive to gain a customer.  That’s because other shops want those customers, too.  In fact, big shops and franchises spend tons of money advertising to get new customers - sending coupons or mailers to their houses, buying Google...

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Three Ways to Earn New Business Quickly

Searching well on Google is one of the most cost-effective ways for auto repair shops to earn business, but it doesn’t happen overnight. Click here for three ways to earn business while you’re waiting for your new website to “take hold”...

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How to Lose Your Auto Repair Business in One Transaction

A man you’ve never met rides up in a nice truck, and explains he’s a new fleet operator getting ready to set up in town.  He’s looking for a dependable auto repair shop to provide service for his fleet vehicles, and he’s heard good things...

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