Why do people start businesses? It seems like everyone has a different answer to the question. Do most of them hate their bosses? Do they want control of their own schedule? Do they want to make more money?
One recent study makes an interesting point. Successful business owners need several traits that don’t show up on a resume – they need to be willing to do whatever task is required, for instance, and to keep focused and motivated even during tough times.
Employers, auto repair shops included, don’t have any way to see these traits on a resume. Even if they did, they don’t have an easy way to measure them. Because of that, people with these traits may be underpaid and given jobs that don’t allow them to use these abilities. When this happens, they quickly realize they could do better on their own.
If you think about it, this is the same challenge that great auto repair shops face when marketing and selling their services.
Anyone can brag about how great their technicians are, how they always meet their timelines, or how great their customer service is. But if you don’t have a quick way to prove all of those things, customers will just use the one measuring stick they have for any shop – their price.
Fortunately, businesses have one option that job-seekers don’t – a web presence. When you have an up-to-date, visually appealing website, customers can quickly gain a favorable impression of your shop. Because dozens of customers can leave great reviews, you can get an idea of how happy a shop’s customers are, and how uncommon bad experiences are. And because these things can be made available to anyone who’s looking for them, you don’t have to go find customers – they can find you.
That’s why a web presence is so important for any repair shop. With a powerful web presence, your customers can determine a fair price for your quality work. Without one, they can only determine whether your price is the lowest one they can find.
To learn more about how Repair Shop Websites can help you build a great web presence, call us at 866-665-1605 or email us at Team_RSW@RepairShopWebsites.com.